Mitsubishi of Canada has just launched a new economy car called the Mirage that gets a whopping 64MPG and comes in at under 13K.
With that kind of mileage you'll have a lot of dough let over. How much dough? Enough to have the spot's punchline.
Client: Mitsubishi Motor Sales of Canada Agency: john st Executive Creative Directors: Angus Tucker / Stephen Jurisic Creative Directors: Chris Hirsch / Nellie Kim Writer: Chris Hirsch Art Director: Nellie Kim Agency Producer: Dale Giffen Account Service: Ian Brooks/Sarah Frackowiak/Ali Williams Brand planning: Megan Towers Director: Brian Aldrich Production Company: Soft Citizen Exec Producer: Eva Preger/Link York/Andrea Hubert Head of Production: Rob Burns Line Producer: Erik Wilson Director of Photography: Chris Mably Editorial (Editor, Editorial company): Ross Birchall of Bijou Editorial Audio House: Vapor Music French Adaptation: Headspace