This is the extended cut of the john st. 2013 Lancer Mitsubishi. This spot will air next Monday, and as we watch we'll see a man doing his stunt-driving-ist best at shaking off a tail in a speedy chase through the city. All is not what it seems, however.

“Whether you’re behind the wheel of a Lancer, RVR, or Outlander, when you get behind the wheel of a Mitsubishi, it changes you a little. Their cars are so well-built and their performance heritage is so strong, that you can’t help but feel more adventurous and more confident in one. ‘Must be the Mitsubishi’ sums up that feeling really well,” says Chris Hirsch, ACD and Sr. Writer at john st., Mitsubishi’s AOR.

“From a big picture standpoint ‘Must be the Mitsubishi’ captures the bold, spirited, and youthful nature of the brand, while also giving us a platform to deliver the functional benefits of the brand moving forward”, says Peter Renz, Director, National Marketing, Mitsubishi Motor Sales of Canada.

Client: Mitsubishi Motors Canada Agency: john st. Creative Directors: Angus Tucker, Stephen Jurisic Associate Creative Directors: Chris Hirsch, Nellie Kim Copywriter: Chris Hirsch Art Director: Nellie Kim Agency Producer: Christine Stephens, Dale Giffen Director: Mark Zibert Production Company: Sons and Daughters Editor: Ross Birchall – Bijou Editorial Music/Audio: Vapor Music

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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