Mitsubishi recently tapped Brickyard for extensive CG work, most notably on the frogs, in “No Fairytale,” a new spot showcasing the 2010 Mitsubishi Lancer. A majority of the frogs featured in the ad are completely CG, although for one close-up the Brickyard team carefully layered shots of real frogs to create the illusion of hundreds of frogs in the road. The hero frog in the spot was created using a combination of live action and CG which gave Brickyard artists the freedom to animate his speaking lines and manipulate facial movements to sell the realism of a talking frog prince.

CREDITS Client: Mitsubishi Spot Name: “No Fairytale” (:30) Air Date: April 6, 2010 Visual Effects: Brickyard VFX, Santa Monica Lead 2D Artist: Patrick Poulatian Lead 3D Artist: David Blumenfeld 2D Artist: Mandy Sorenson, Joe Morrison, Chris Sonia 3D Artist: Drew Daleo, Dan Gutierrez, Carl Harders Shoot Supervision: Patrick Poulatian Head of Production/VFX Producer: Diana Young Agency: BBDO Toronto Creative Directors: Carlos Moreno, Peter Iganzi Art Director: Craig MacIntosh Agency Producer: Tracey Azzopardi Copywriter: Julie Nikolic Production Company: Steam Films Director: Albert Kodagolian Director of Photography: Fred Elmes Art Director: Pedro Romero Executive Producer: Krista Marshall Producer: Ed Callaghan Editorial Company: Rock Paper Scissors Editor: Terence "Biff" Butler Telecine Company: Co3 Colorist: Stefan Audio Post: Pirate Toronto
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