Having Arnold himself say all of his famous movie one-liners is a surprisingly effective concept idea. Hasta la vista, baby.

Ad agency: 215McCann

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.