In the real world, stuff matters. Including tattoos, cars, songs, and Modelo. There is probably other stuff that falls into this category, too, but it was only a 30 second spot.
Modelo "It's Whats Inside the Matters" (2013) :30 (USA)
Advertising Agency: La Comunidad Chief Creative Officer/Founder: Joaquin Molla Creative Director: Leo Prat Creative Director: Ricky Vior VP of Integrated Production: Laurie Malaga Production Company: Park Pictures Director: Vincent Haycock Executive Producer/Owner: Jackie Kelman Bisbee EP/Head of Production: Dinah Rodriguez Executive Producer: Mary Ann Marino Line Producer: Geogg McLean Editorial Company: Cut+Run Editor: Gary Knight Producer: Melati Pohan Executive Producer: Rana Martin Conform: Vapor Post Smoke Artist: John Holzman Flame Artist: Duane Vaiani Sound Design & Mixer: Gustavo Briceno