Grand Prix winner Cannes Lions Direct. This film ran on one channel while it«s "twin-film" Modus Sad ran paralell on another, while viewers 'zapped' between the two to see the story in two different moods.

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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