Earlier this year, Moe's Southwest Grill dropped a bomb, er, a microwave to prove their food is so fresh, there's no place for microwaves in their store. Moe's ain't done dropping stuff from the sky now. In this slightly more conventional take, a man free falls from 12,000 feet. Granted, he's dressed like burrito and dunking into a giant "queso," cup, so it's not all that conventional. But there's a reason for this stunt. You could win some free queso for life. Scan your receipts with the Moe's Rockin' Rewards App and you might just be the lucky winner. Props on the legal line here, too: Our lawyer says do not try this. Really, really.

Client: Moe's Southwest Grill

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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