It's been over ten years since the man ranted I am Canadian before the rantastic actor dashed off to the USA, as he is whatever for pay, and then I badlanded it all when Australia put prawns on the barbie and beets on their burgers because holy crap I've been doing this for too long. What year is it? This isn't my beautiful house, this is not my beautiful wife....

Now Molson Canadian decided to revive that classic line: I am Canadian, and cleverly exploit the backpacking Canadians around the world who are so easy to spot with their proudly displayed maple-leaf flag.

Bright red fridges were dumped in Dover, Brussels, London and random fields in France. These fridges could only be opened by scanning a Canadian Passport. Cue everyone in the village square chasing down backpackers for potential beer!

We still love William Shatner's version of the rant, which we keep here.

Title: The Beer Fridge
Client: Molson Canadian

Agency: Rethink
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Art Directors: Joel Holtby, Vince Tassone, Christian Buer
Writers: Mike Dubrick, Aaron Starkman, Matt Antonello, Dave Thornhill
Account Director: Ashley Eaton
Broadcast Producer: Clair Galea

Production Company: Partners Film
Director: Jonty Toosey
Executive Producer: Aerin Barnes
Line Producer: Neil Bartley
Director of Photography: Bruce Jackson

Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves

Post Production: Fort York VFX
Music and Sound Design: RMW Music
Producer/Composer: Steven MacKinnon

Colourist: Eric Whipp, Alter Ego


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.