It's been over ten years since the man ranted I am Canadian before the rantastic actor dashed off to the USA, as he is whatever for pay, and then I badlanded it all when Australia put prawns on the barbie and beets on their burgers because holy crap I've been doing this for too long. What year is it? This isn't my beautiful house, this is not my beautiful wife....

Now Molson Canadian decided to revive that classic line: I am Canadian, and cleverly exploit the backpacking Canadians around the world who are so easy to spot with their proudly displayed maple-leaf flag.

Bright red fridges were dumped in Dover, Brussels, London and random fields in France. These fridges could only be opened by scanning a Canadian Passport. Cue everyone in the village square chasing down backpackers for potential beer!

We still love William Shatner's version of the rant, which we keep here.

Title: The Beer Fridge Client: Molson Canadian Agency: Rethink Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais Art Directors: Joel Holtby, Vince Tassone, Christian Buer Writers: Mike Dubrick, Aaron Starkman, Matt Antonello, Dave Thornhill Account Director: Ashley Eaton Broadcast Producer: Clair Galea Production Company: Partners Film Director: Jonty Toosey Executive Producer: Aerin Barnes Line Producer: Neil Bartley Director of Photography: Bruce Jackson Post Production: Rooster Post Executive Producer: Melissa Kahn Editor: Marc Langley Assistant Editor: Nick Greaves Post Production: Fort York VFX Music and Sound Design: RMW Music Producer/Composer: Steven MacKinnon Colourist: Eric Whipp, Alter Ego

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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