Mom's demand action - How many more rounds are we going to let this go on for - (2013)

Mom's demand action and the client "States United to Prevent Gun Violence" pull out all emotional stops here with a slow-motion shot of an AR-15 assault weapon spitting out bullets, each one carrying the name of a recent gun related tragedy. Very simple.

Agency: Grey, New York
President, Chief Creative Officer: Tor Myhren
Executive Creative Directors: Steve Krauss, Ari Halper
Creative Director, Art Director: Eric Schutte
Associate Creative Director, Copywriter: Rob Carducci
Copywriter: Richard Bullock

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