Mom's demand action and the client "States United to Prevent Gun Violence" pull out all emotional stops here with a slow-motion shot of an AR-15 assault weapon spitting out bullets, each one carrying the name of a recent gun related tragedy. Very simple.

Agency: Grey, New York President, Chief Creative Officer: Tor Myhren Executive Creative Directors: Steve Krauss, Ari Halper Creative Director, Art Director: Eric Schutte Associate Creative Director, Copywriter: Rob Carducci Copywriter: Richard Bullock