Adland's Commercial Archive

 

Adland's Commercial Archive - more than 45,000 commercials.

 

ROC / Republic of Chicken - Fire scooter deliveries - (2011) case study (India)

ROC / Republic of Chicken - Fire scooter deliveries - (2011) case study (India)

ROC had a problem, people didn't order in food, because they believed that by the time it arrived it was cold. Not all deliveries suffered from delivering cold foods, and ROC never did, but how does one tell people they deliver hot food?

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Hyundai Veloster - Death (fooled) - (2011) :30 (The Netherlands)

Hyundai Veloster -  Death (fooled) - (2011) :30 (The Netherlands)

The board of directors at Hyundai did not approve this ad, as they deemed it "too shocking for our brand", but it's still quite a funny and effective idea showing off the three-door car.

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Charlex and GSD&M Dance with AT&T - AT&T: Dancing Through DSL (2011)

Charlex and GSD&M Dance with AT&T - AT&T: Dancing Through DSL (2011)

Charlex is well known for its superior visual effects work and imaginative concepts. You can find all of those elements on display in their entertaining new :60 spot for AT&T, Dancing Through DSL.

The spot, as simple as it may seem on the surface, was actually borne out of a detailed treatment created by Charlex Director, Ryan Dunn. The spot sets out to create a storyline that effectively reveals all the benefits of AT&T's new high-speed Internet service in a single, transformative space.

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CASIO G'zOne Commando (2011) :30 USA

CASIO G'zOne Commando (2011) :30 USA

Kevin Ward of bi-coastal Original has directed a new, action-driven campaign for CASIO in which extreme athletes test the ultimate toughness of the company’s new G'zOne Commando™ wireless phone. Conceived by The Richards Group, the campaign comprises six spots and features elite athletes from surfing, BMX racing, adventure running and other sports.
In one spot, a boxer pounds a phone strapped to a heavy bag. It survives. In another, three phones are strapped to the hood and undercarriage of a rally car that then proceeds to roar through a rugged, dirt course. The phones continue to work flawlessly. The spots end with the tagline, "Shock resistant…water resistant…life resistant."

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CinemaxX - MAXXIMUM SOUND - (2011) 1:09 (Germany)

CinemaxX - MAXXIMUM SOUND - (2011) 1:09 (Germany)

When you're producing movies there are two themes you dream to work with: Fast cars and massive explosions. CinemaxX wanted everything.

Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned the specialists from Schönheitsfarm, Acrobat and White Horse Music to create a spot all the way from concept to execution that makes full use of the new "MAXXIMUM SOUND" experience.

To visualize the crystal clear and highly differentiated sound we turned to a technique very popular in film making and translated it into the acoustic world:

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Wrigley's - Mint flavored parking tickets - (2011) case study

Wrigley's - Mint flavored parking tickets - (2011) case study

Funny, I've always said that there is no bad advertising media, just bad advertising ideas.
"What about parking tickets? That's a bad media! Nobody looks at the back of them!" one of my pals has always insisted.

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Rexona - Superhero Intern - Meteorite (2011) :30 (Argentina)

Rexona - Superhero Intern - Meteorite (2011) :30 (Argentina)

OH MY LORD! A mini meteor threatens the capitol! Quick, call the intern super hero! And hey check that out, the Copenhagen Opera house serves as the outdoor shot for the super-hero headquarters. Makes sense they'd use that place as HQ.

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Foot Locker - Newton - (2011) :30 (USA)

Foot Locker - Newton - (2011) :30 (USA)

Newton is haunted by that little thing called gravity, and all he really wanted was some hang time.

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