Amex wants small business to win. During the Academy Awards, American Express OPEN unveiled a new ad encouraging consumers to "shop small" at their local small businesses. According to the January 2011 American Express OPEN Retail Economic Pulse, 51 percent of business owners believe that there is a growing "buy local" sentiment in the U.S. These retailers also believe that "buy local" campaigns can help small businesses compete in challenging economic times (55 percent).
Agency Cole & Weber United came to Superfad to create a spot that highlights Washington's Lottery's multiplier options for both MegaMillions and Powerball. Working hand-in-hand with the agency, Superfad developed the multiplier: an animated machine built on fun and whimsy. Superfad used the brand's color palette and treated the spot with a stylized "toon" shaded look. Isometric camera angles, usually employed in technical mechanical drawings, emphasize Multipliers. The sound design by Clatter and Din connected the hard lines of the animation to the bouncy looseness of the Emoto music track.
James Lanman and friends swoop in on the flooded bakery to tell the owner: "Don't you worry about a thing..."
In a collaborative showcase between their top-flight color-grading and VFX departments, full-service post studio Nice Shoes just finished work on the latest stunning spot for GE Capital's ongoing co-branding campaign, this time spotlighting the company's relationship with Polaris.
Polaris opens on a panoramic shot of a stunning, jagged-edged dunescape. A Polaris dune buggy streaks across the screen, tossing a trail of sand behind and adding a flash of red color to the brown-and-tan-hued land. A voiceover extols the merits of GE Capital's intensive client relationship with Polaris before the spot ends with the occupants leaping from the buggy and dancing joyously across the sand.
This is cute. Instead of delivering expensive gear to people, the french lottery delivers happy people to their expensive dream gear - the house, the fast car and even the hot tub that comes pre-filled with bikini-babes.
Stability features a similarly poised and confident woman, standing atop a pair of stilts as a team of white-coated operatives with a giant fan, a lasso-wielding cowboy on horseback, and a villainous man arming a tennis ball-shooting machine all try to dislodge her - with no luck.
Mr. Orlov, the Russian meerkat, is back and here he tells the story of his families humble beginnings in Russia.
My Papa faced many hardship and was force to deal with many ugly muskrats. But he survive. And succeed.
Ad agency OLSON relied on the comedic talents of Twist Director Grady Cooper for a new ad campaign for Minnesota State Lottery. The two new spots feature Vikings fans desperately stranded before a game, when one scratch of their Minnesota Vikings Scratch Game turns them into NFL legend John Randle, who literally saves the day and gets them on their way: “It’s Game Time!”
Heh, this is a cute execution on FirstBank's We’re here to help” campaign. TDA Advertising & Design, Boulder had the idea to turn a rotating out-of-home display unit into a children’s circular treadmill by making little hands on the poster. Kids tend to be bored at airports too, the only thing I think this needs is some more fluffy rainbow colors and maybe a cartoon bunny for maximum child-attracting effect. ;)
In Bodyguard, the latest MasterCard spot out of McCann Erickson NY, Mr. T looks as tough as ever (albeit a little older), standing, arms crossed, beside a woman as she goes to the dry cleaners, the beauty salon, and the grocery store. The A-Team tough guy dares any punks to step to his charge, standing in as a symbol for MasterCard's great consumer protections. Cool as this spot is, Absolute added an extra touch with Flame and combustion work, executing sign and license plate removal from street and indoor scenes, creating titles, and aligning a split screen to make it look good.
This was produced in around 4 weeks including all the character and environment design. The commercial was made for a cinema release in S-3D, one of the first in Australia. We also have a stereo anaglyph version which you'll need so old school red/cyan glasses. You can check this here if you are equipped.
3D anaglyph version
Quote from the agency:
"The team at Resin always exceed our expectations and with the new Savings & Loans ad they outdid themselves. The result and 3D effect is quite simply brilliant. On seeing it for the first time in 3D it's hard to wipe the smile off your face. I think Resin has demonstrated that 3D isn't just a gimmick, it has huge potential for advertisers and agencies alike. "
The financial markets plummeted last year. So we had a choice: tell the world how horrible is was or tell them what to do next. We decided to take the constructive approach. Investors like SPDR ETFs because they’re more precise than other investments. To highlight the benefits of precision, this commercial shows a town that runs like clockwork only the town clock has stopped working. As the spot opens, we see the town has completely shut down. The train won’t leave the station, the school children can’t leave class and the stores won’t open. The towns Mr. Fix-It comes to the rescue by running up the clock tower steps and knocking the enormous clock gears senseless which restarts both the clock and the town.
The financial markets plummeted last year. So we had a choice: tell the world how horrible is was or tell them what to do next. We decided to take the constructive approach. Investors like SPDR ETFs because they’re more precise than other investments. To highlight the benefits of precision, this commercial shows the imprecise way a boy dog tries to find the perfect gift for a girl dog. Over the course of the spot, he offers her a soccer ball, a stuffed animal, a baseball glove, a slipper and a squeeze toy. But she won’t give him the time of day. It is only when he finds the precise thing she wants a ratty, old, dog bone that she accepts the gift.
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