Gary has no bones. He's made entirely out of rubber. We haven't seen pop locking dance moves like this in a commercial since David Bernard was Gene in that VW "singing in the rain" ad. Pretty epic, indeed. Gary can really move!

Choreographer: Vince Paterson

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.