Not since EDS "herding cats" and Ikea cats have we seen this many cats in a commercial, though most of these are cgi-trickery from The Mill. These are here because a man so thrilled he saved money on car insurance feels like he could run with bulls in Pamplona, or maybe squirrels, but lacking those he asks his cat to join him. Since we're all suckers for cats, as everyone at Mother London seems to be, it works.

There's a 30 second too, but this 40 is better. Moar cats! Since this is made by Mother it might start a re-trend. Great. Now there's gonna be cats everywhere.

Credits: "Running With Cats" Client: MoneySuperMarket Air date: August 11, 2013 Agency: Mother London Creative Directors: Larry Seftel and David Day TV Producer: James Turnham Production Company: Biscuit UK Managing Director: Shawn Lacy Executive Producer: Orlando Wood Executive Producer: Colleen O'Donnell Head of Production: Rachel Glaub Producer: Kwok Man Yau Director: Jeff Low Director of Photography: Angus Hudson Editing: Final Cut Editor: Ed Cheesman Post Production: The Mill

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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