To prove how irresistible Montana's Cookhouse Best Of Barbecue sampler is, they hired an actor to go around Toronto and see if he could barter goods and services with his meat.
{Insert pervy joke here}

In exchange for BBQ, the dude got a psychic reading, a manicure, tried yoga, took an MMA lesson, prettified himself with a manicure and some skin care products, got a new paid of shoes, a haircut, a bouquet of flowers, an area rug, a massage...and the dude even got a tattoo.

That must be some damn good barbecue. At least for the Torontonians. I wonder if that stunt would work if you took your ass down to Texas or Tennessee and see if you can get a pair of cowboy boots or a ticket to Graceland for some of your ribs. My guess is they'd ride you out of town before sundown, son.

Agency: One Twenty Three West Client: Montana’s Cookhouse & Bar / Cara Operations Ltd. Creative Director: Rob Sweetman, Bryan Collins Art Director: Rob Sweetman, Paul Riss Copywriter: Bryan Collins Account Services: Christina Tan, Scot Keith Production Company: OPC Family Style Director: Max Sherman Director of Photography: Kiel Milligan Executive Producer: Harland Weiss, Donovan Boden, Liz Dussault Producer: Dwight Phipps Editor: Oleg Jiliba Sound Design: Six Degrees Music: Six Degrees

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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