More than 15,000 people live on the streets of São Paulo and the winters can be cold. To motivate people to donate clothing, WE and Mooca Shopping Plaza created Human Warmth. By hanging photos of people on hangers, it looked as if athey were shivering. Nice contextual ads.

Client: Mooca Plaza Shopping
Agency: WE
Chief Creative Officer: Guy Costa
Creative Directors: Ricardo Sarno, João Paulo Magalhães, Ana Castelo Branco
Art Directors: Leandro Valente and Alexandre Diniz
Copywriter: Rodrigo Passos
Calligraphy: Douglas Reis
RTVC: Fernanda Ragazzi, Juliana Emeric, Lais Leleu
Account: José Boralli, Wesley Santesso, Vera Fassbinder, Bruno Luiz
Media: Fabio Rosinholi, Thaís Caruso, Mauricio Torres.
Chief Operating Officer: Valdir Barbosa
Production Company: Tanajura Filmes
Film Director: Pedro Campos and Leandro Valente
Film Photographer: Victor Ponce
Executive Producer: Mariana Villas Bôas and Bruna Estivalet
Producer: Thaís Martins, Alex Yoshinaga
Motion Design: Fernando Capelari, Amanda Campos
Client: Maria Luiza Dias Ferreira Thomé

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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