It says something about the current times that we're nostalgic for 2006! Or maybe Motorola just wants us to be? I don't know. The music is as annoying as it was a decade ago, and thank god when I worked on the Razr at that time, (at my very first agency, sigh) we didn't actually use that music in our spots. I have no idea why I should care about a teaser spot that will most likely be a misdirect as they aren't "bringing back," something pre iPhone but obviously will be something else. But then again, I'm can't stand nostalgia. Especially when it involves high school emo kids.

Client: Motorola Mobility Motorola Mobility Senior Director / Head of North America Marketing: Barbara Liss Motorola Mobility North America Digital engagement: Jenna Rice Motorola Mobility Digital Marketing Manager: Elizabeth Phillips Agency: VML Global Chief Creative Officer: Debbi Vandeven Managing Director and Executive Creative Director: Mike Wente Group Creative Director: Josh McGuire Creative Director: Harsh Kapadia Senior Copywriter: Eric Terchila Senior Art Director: Todd Houlette Art Director: Edi Loyola Associate Copywriter: Mike Breighner Executive Director: Chris Furse Content Strategy Director: Madeline Nies Senior Planner: Tarini Shrikhande Group Account Director: Thayer Joyce Account Director: Kelli Lane Senior Account Manager: Kayla Cobourn Associate Director, Social Media: God-is Rivera Senior Content Strategist: Kate Wadkins Group Account Director: Mark Nathanson Senior Project Manager: Adrienne Fadjo Production Company: Los York Managing Director: Dexton Deboree Executive Producer: Sue Lee Director: Win Bates Director: Seth Epstein Head of Production: Melina Osornio Senior Producer: Jake Hibler Line Producer: Scott Ludden
Country: 

Comments (1)

  • Dabitch's picture
    Dabitch

    I had three of those phones I kept dropping them in the tub when bathing a feisty baby. I still have one lying about somewhere. I wanted the gold one.

    May 28, 2016

Leave a comment

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.