Goodby brings us the latest work for the Droid Razr. While, "content in the palm of your hand," is very familiar, it looks nice. And the Rango borrowed interest is cute, too.

It's nicely shot and beautiful. Still, I can't help but feel like this is a warmed over Sprint campaign, circa 2008 when all the mobile phones were starting to offer this benefit. It's hard to get enthusiastic about content on your mobile at this point in time.

We don't just expect it at this point, but take it for granted.

At least it looks nice.

Advertising Agency: Goodby Silverstein & Partners Co-Chairman/Partner: Rich Silverstein Executive Creative Director/Associate Partner: Christian Haas Copywriter: Carter Debski Art Director: Maggie Bradshaw Head of Broadcast Production/Associate Partner: Cindy Fluitt Broadcast Producer: Ed Galvez Group Account Director/Associate Partner: Rob Smith Account Director: Amit Singh Account Manager: Julia Gilbert Business Affairs Manager: Yudy Ybarra Production Company: Anonymous Content Director: Mark Romanek DP: Jeff Cronenweth Executive Producer: Eric Stern Line Producer: Ayelet Weinerman Editorial Company: Arcade Edit Editor: Paul Martinez Ass. Editor: Pete D'Andrea Executive Producer: Nicole Visram Visual Effects: Method Studios VFX Supervisor: Jason Schugardt Flame Artists: Dominik Bauch, Noah Caddis, Ian Holland Producer: Mike Wigart Motions Graphics: Jessica Engles, Matthew Lee Executive Producer: Stephanie Gilgar Music: Massive Music Name & Length of music: "Timboektoe" :30/:20/:15/:10 Composer: Auke Riemersma Arranger: Chris Campanaro Publisher: MassiveMusic New York Publishing Mix: Lime Studios Engineer: Loren Silbert Telecine :CO3/L.A. Colorist: Dave Hussey
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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