In a letter to mum, the son says: "Honestly Mum, I've married a great cook. And Aunt Debs wedding gift was a Moulinex master fry. Debbie makes chips any time I want them" he then rattles off all the advantages of this master fry product, it doesn't smoke or spill and it cleans the oil off every time. Moulinex cooking utensils still exist but the 80s style master fry is hard to find. "I can honestly say mum, that she doesn't make chips like you do". Oh wait, that wasn't a compliment, mum.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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