NEW YORK and LA JOLLA, CA. - The filmmakers from U.S. creative production company Shilo (www.shilo.tv) are very proud to announce their role in producing an engaging new broadcast/web spot for Mountain Dew's new Green Label Art Shop Series campaign. This project was directed by Shilo's Evan Dennis, who worked in close collaboration with creative director David Hohman, art director Campbell Hooper and their colleagues from integrated marketing agency TracyLocke to create compelling content authentically supporting Mountain Dew's innovative campaign and the all-star talents assembled.
The :30 broadcast/web spot promotes Mountain Dew's new signature product design from professional skater, actor and artist Paul Rodriguez and famed artist Don Pendleton. Meticulously crafted by Dennis and the other artists of the Emmy-winning Shilo, the spot artfully blends stunning, street skateboarding cinematography with mesmerizing animation brought to life from Pendleton and Rodriguez's original designs. Now appearing on broadcast media outlets across the U.S., the spot invites viewers to vote for one of 35 label designs online at www.greenlabelart.com, where the most popular design will appear nationwide later this summer.
Also available online at www.youtube.com/greenlabelart, the spot is being screened at all stops of the 2010 Dew Tour's Skate Open, International Skateboarding Federation (ISF) Skateboarding World Championships as well. More information on the Dew Tour is available online at www.allisports.com/alli/skate.
"I was thrilled to have this opportunity to work so closely with an amazing duo like Paul Rodriguez and Don Pendleton," Dennis began. "I've been skateboarding my entire life, and it has been a huge factor in who I am as an artist and individual. I've always been greatly inspired by the art, style and culture of skateboarding."
Shilo's Sheina Dao sat down with Evan and talked shop about thrashing, P-Rod and “Doing the Dew” - to check that out, please visit http://wemakeitgood.com/the-gallery/p-rod-360-flips-and-doing-the-dew.
Project Title: Mountain Dew "Green Label Art TV"
Length: :30, :15
Debut Date: 6/25/10
Film Locations: Filmed on locations in and around LA
Advertising Agency: TracyLocke
Creative Director: David Hohman
Art Director: Campbell Hooper
Director of Broadcast Production: Monica Victor
Producer: Kiri Carch
Account Director: Jim Ryan
Senior Account Executive: Andrew Spring
Production Company: Shilo
Director: Evan Dennis
Director of Photography: Max Goldman
Compositing: Gabriel Regentin
2D Animation: Gerald Soto, Helen Kim
CG Lead: Warren Heimall
3D Rigging and Animation: Henning Koczy
Additional 3D Animation: Richard Cayton
3D Modeling: Krzysztof Fus, Jesper Lindborg
3D Tracking: Steven Hill
3D Artist: Eric Xu
Storyboard Artist: Fred Fassberger
Roto Artists: Helen Kim, Adam Grabowski, David Marte
Editor: Eli Mavros
Assistant Editor: Hedia Maron
Producer: Mariya Shikher
Line Producer: Chris Palladino
Head of Production: Julie Shevach
Executive Producer: Tracy Chandler
Telecine: Company 3
Colorist: Tom Poole
Music: "The Funk" by Oh No
Sound Design/Mix Company: AudioEngine
Sound Designer/Mixer: Tom Goldblatt
VO Talent: Paul Rodriguez