For this short film, a traditional love story with a twist, Y&R in Mexico City tapped Andrew Lang of Wabi Productions, and served him with a basic script. “Like many of the best ideas, it was very simple: Boy and girl meet online, flirt, agree to meet, and when they do, they’re both actually old men. I knew it was a winner the moment I read it.”

The magic lies in the execution here, and a bucket-load of talent in Alejandra Saez performance as she plays the young girl. The kids were cast at just the right age, old enough to flirt but young and innocent enough for it to still be sweet and to tug at our emotions as we recall our first clumsy flirts and heart flutters. Alejandra bites her lips, giggles and seems to have gotten a huge crush on the boy on the other end of the phone. She finally asks him "when can we meet?"

And that is where the twist comes in. You might have seen it coming, but the execution of the reveal is so satisfying as it matches so well to the chosen song as you realize the lyrics. "You look like yourself but you're somebody else..."

The best part about this film was that it was created and completed before it was shown to the client. The client loved it, obviously, but it also allowed for a lot of creative freedom in making this simple idea so impactful.

Client: Movistar
Agency: Y&R México
Creative Director: Luis Madruga Enríquez, Rodrigo Casas
CEO: Héctor Fernández
CCO: Saúl Escobar
General Creative Director: Karla Santa Anna
Producer: Juan Pablo Osio
VP Client Services: Adriana Veytia
VP Planning: Natalia Berrio
Head of Art: Luis Madruga Enríquez
Copywriter: Rodrigo Casas
Production Company: Wabi Productions, partner to The Sweet Shop
Director: Andrew Lang
Managing Director: Alan Suárez
Managing Executive Producer: Denise Mendoza
Executive Producer: Melissa Brown
DOP: Rafael Lluch
1st AD: Jorge Sempre
Production Manager: Adriana Vera

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.