This is the sort of ad that would never be allowed to run in Sweden. The woman, or rather her young fit body with barely any clothes on, is only there to serve as eye-candy and lead you to a terrible terrible pun. But see, it's not the pun that is the offense (though it really should be), it's that whole woman is only eye-candy thing.

For the next Mrs Mac's Crusty Challenge, I'd like to see an ad that's not shit. Thanks.

Mrs Mac's

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.