Mtn Dew Kickstart has invented something that could either be cute or horrifying depending on who you ask, but it's also a hashtag, naturally. The #puppymonkeybaby is three good things combined, just like Mtn Dew Kickstart and now I don't know if that's a good thing or horrifying. So as these guys talk about just staying home to chill, the puppymonkeybaby has other ideas. I haven't decided yet if this is brilliant or a focus-group induced nightmare.

ad agency, BBDO New York

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • John Backman's picture
    John Backman (not verified)

    I'll bet it's brilliant. I find it kind of stupid, but I'm so far out of the target audience that my finding it stupid actually makes it brilliant.

    Feb 03, 2016
  • Dabitch's picture

    I too am too far away from the target age to know for sure, but I do know this: the #Puppymonkeybaby mnemonic is stickier than rubber cement glue, I've been muttering it under my breath for ten minutes now. Props to sound guy.

    Feb 03, 2016
  • Jorge Inchaurregui's picture
    Jorge Inchaurregui (not verified)


    Feb 08, 2016

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