"Would you give your car keys to this man?" No. No you would not. He's clearly drunk, and everyone refused. Then the actor playing a drunk man presented the gotcha: you wouldn't let anyone else drive your car when drunk, so why would you do it?

Ad agency: Ogilvy & Mather Mumbai

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.