The MTV "Green Picks Recycle Machine" demonstrated here by eager club goes is a nicely designed giant hole-puncher that will punch a guitar pick shaped hole into your old useless plastic cards, making them useful once again as now you can rock out! It was installed in bars, night clubs and other places in São Paulo, Brazil.

Agency: Loducca
Advertiser: MTV Brasil
Creative Team: Alex Adati, Raphael Franzini, Ricardo Alonso
Creative Directors: André Faria, Cássio Moron
Chief Creative Officer: Guga Ketzer
Account Services: Sabrina Spinelli, Monica Di Pierro, Silvia Durazzo
Executive Producers: Sid Fernandes, Ana Luisa André
Development: Rui Americano Produções
Client: Helena Bagnoli, Wagner Gorab, Ana Penteado
Published: February 2012


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    Apr 05, 2016

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.