A colorful candy heart explodes to show off MTV's new simple black and white ident.

Client: MTV Agency: Universal Everything Production Company: Rokkit Director: Zeitguised Free Farm (Music + Sound Production) Universal Everything (Executive Creative Director)

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.