MTV will be running off channel spots for The 2010 Video Music Awards, starring Justin Bieber, Eminem, Drake, Nicki Minaj and Ke$ha.

The campaign uses a classic old Hollywood meets the 21st century motif, summarizing each artists “Road To The VMAs” leading up to their appearance at the 2010 MTV VMAs.

The campaign was shot in July across 4 different cities (LA, Phoenix, Toronto, and Detroit) in North America. Helmed by young, up and coming director J.Brightly, and shot by the ultra talented Mihai Malaimare Jr. (DP of Francis Ford Coppola’s last two films “Tetro”, and “Youth Without Youth”), this campaign is unlike any that MTV has done before for the VMAs as it puts the focus on the shows music talent and visual style to get the audience excited for what is sure to be an epic show.

See also the Bieber promo, the "ratpack" Drake promo and hostess Ke$ha Promo

Credits: 2010 VMAs, EMINEM, J.BRIGHTLY, JAHAI BRIGHTLY, JOSEPH BRIGHTLY, VIDEO MUSIC AWARDS Client: MTV Spots Title(s): Eminem Promo Air Date: September 2010 Prod Company: MTV Director: J.Brightly DP: Mihai Malaimare Jr. EP: Amy Campbell Producer: Kris Walter Editorial Co: Final Cut Editor: JD Smyth Producer: Rana Martin Grading: Smoke & Mirrors NY Colorist: Ben Eagleton Producer: Barbara Kontarovich Audio Mix: The Lodge Audio Engineer: Mark Corbin

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