A new channel launched, targeted at a "strong willed" female audience. Note: You need to know Pippi Långstrump to get this.

Advertising Agency: TBWA\PHS Helsinki Oy
Mikko Torvinen (Art Director)
Tommy Makinen (Copywriter)
Erkko Mannila (Copywriter)
Olli Korpiala (Agency Producer)
Anna Karava (Account Supervisor)
Krista Jaasko (Account Supervisor)
Prod. Co. : Motion Blur AS

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.