A new channel launched, targeted at a "strong willed" female audience. Note: You need to know Pippi Långstrump to get this.

Advertising Agency: TBWA\PHS Helsinki Oy Mikko Torvinen (Art Director) Tommy Makinen (Copywriter) Erkko Mannila (Copywriter) Olli Korpiala (Agency Producer) Anna Karava (Account Supervisor) Krista Jaasko (Account Supervisor) Prod. Co. : Motion Blur AS

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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