Mechanism Digital created this 60 second to be used as two 30" spots at each end of a commercial block - so the story begins at the start of the ad block, and ends at the end of the same ad block.

Client: Mudd Jeans Agency: New York City Production Company: Mechanism Digital

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.