Radio Klassisk - Peer Gynt in the Metro Flash Mob - (2012)
Flash mob is spotted on the Metro in Copenhagen. It's not just any old flash mob though, it's professionals from Sjællands Symfoniorkester that are playing Griegs Peer Gynt as the driver-less train travels from underground toward the outside light.
El-P - Drone Trailer - (2012) :60
Cancer 4 Cure, the latest album from alt hip-hop artist EL-P, may drop May 22, but fans of the Brooklyn rapper's hard-charging lyrics and industrial production aren't exactly known for their patience. To sate their hankering for the brand new tracks, fans are being treated to a series of teaser videos created for each song on the upcoming release, each directed by Timothy Saccenti from @radical.media. And when it came time to produce the eye-popping mix of CGI and live-action footage for series highlight, Drone, Saccenti turned to director Mark Szumski and his team at Click 3X for help.
Hornitos Mariachi Mash Up: "We're Not Gonna Take It" (2012)
Just in time for Cinco de Mayo this weekend Dee Snider and Twisted Sister have created a new "mariachi style" mash up of their classic "We're Not Gonna Take It". It's like poodle-hair rock on tequila (how apropos). Everyone, sing along, it could become this year’s Cinco anthem. :P I feel hungover already.
If you need to practice, the song will be available for free download on http://www.facebook.com/hornitostequila beginning May 4th.
MTV Green picks - a club/event poster that turns old cards into guitar picks
The MTV "Green Picks Recycle Machine" demonstrated here by eager club goes is a nicely designed giant hole-puncher that will punch a guitar pick shaped hole into your old useless plastic cards, making them useful once again as now you can rock out! It was installed in bars, night clubs and other places in São Paulo, Brazil.
CCTV - There is Only We - (2012) :30 (China)
Phoenix, the Tribeca, NYC-based creative agency and hybrid content creation studio, recently completed a striking :30 spot promoting China Central Television's (CCTV) Biz Asia America, an hour-long daily global economics news program. The studio handled every aspect of the imaginative spot, from concept to dazzling content to post.
ESPN - Michael Jordan - (2012) :30 (USA)
What's it like to carry the legendary name of a sports superstar? You disappoint everyone. It's not crazy, it's sports.
TNT - "A dramatic surprise on a quiet square" - stunt, Belgium
To launch TNT - "we know drama" - in Belgium, Turner decided to take the drama to the streets. In a small town square where usually nothing at all happens, they placed a big red button and encouraged people with a giant arrow to push it to "add drama". Oh dear god I wish I had been one of the people who pushed that button, it's brilliant. Suddenly there's cops and robbers, motorcycle ladies in lingerie and really clumsy ambulance drivers....
Check out http://www.tnt-tv.be for more.
Jack White - Sixteen saltines - (2012)
"Jack White has a history of being part out some of the most memorable music videos. Period. And his new video for Sixteen Saltines, directed by Caviar’s AG Rojas, offers some pretty memorable images of its own, (Exhibit A: screaming face tattoos; Exhibit B: jerking levitation; Exhibit C: recovered limbs). White turned to the buzzing director to bring his signature style to the video in order to create “a visual assault, made up of several unrelated, surreal vignettes,” says AG. The concept behind the video is “an exploration of awkward, magical youth. Jack is the only adult in this world, so he immediately becomes the target of a crew of wild kids.”
OK Go - Skyscrapers - (2012)
OK Go are back to their color-coordinated.. Wait, this isn't the band dancing. The tango-ing couple match the rainbow colored walls as they dance through the song, and downhill too. Demonstrating that a proper tango is a sensual, beautiful and rather sexy art. Still, it's no VW's Last Tango in Compton which basically makes you breathe a bit heavier. Uh, because you're trying to mimic their moves. Yeah. That's it.
Absolut Greyhound - Swedish House Mafia Music Video - (2012)
Q: how do you sell a Swedish vodka, as a mixer-vodka to the high stylin' night club crowd?
A: Add Swedish House Mafia, a desert, three robotic dogs, and a steampunk-looking crowd to watch them race. Stir and shake your ass.
Is it an ad? Is it a music video? Yes.
Gonjasufi - The Blame - Desert and deserted Los Angeles
Director Neil Krug creates a desert in Downtown Los Angeles for Gonjasufi
The video for “The Blame”, a soothing yet melancholy track, features Gonjasufi wandering in solitude amidst a post-apocalyptic Los Angeles. In conceptualizing the video, Krug recognized the song’s dark undertones and chose to enhance it with desolate imagery to bring it to life.
Having always had a fascination with the 1970s films The Omega Man and Soylent Green, Krug went back to these films for reference to prior to filming and selected quintessential Los Angeles locations that would be easily recognizable. A major challenge in the production of the video was creating the illusion of a deserted city within a congested urban metropolis.
OK Go - Needing/Getting (2012) 3:54 (USA)
The new music video from OK Go, made in partnership with Chevrolet and aired in the Super Bowl XLVI commercial for Chevy Sonic "Stunt Anthem". OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they'd play the right note no matter where they were struck.
Coldplay - Paradise (2012) 4:44 (USA)
Coldplay and director Shynola of Black Dog Films UK team up again for the international sensation's latest hit, "Paradise." The video follows a young girl as she emerges from prison and revisits her old life. The film is a continuation of Shynola's roster of work (Coldplay's "Strawberry Swing," Radiohead, Beck), and marks a gritty, visceral foray into live action from his tradition of excellence in animation.
FX Networks’ American Horror Story Promo - (2011) :30 (USA)
PrimalScream Music & Sound has re-recorded the iconic music of classics Halloween and The Exorcist for a chilling promo campaign for the new FX Networks’ series American Horror Story. The series is a new psychosexual thriller from the creator of Nip/Tuck and co-creators of Glee and centers on the Harmon family who move to Los Angeles as a means to reconcile past anguish. The all-star cast features Dylan McDermott as Ben Harmon, a psychiatrist; Connie Britton as Ben’s wife; Taissa Farmiga as the Harmon’s teenage daughter; Jessica Lange in her first-ever regular series TV role as Constance, the Harmon’s neighbor; Evan Peters plays Tate Langdon, one of Ben’s patients; and Denis O’Hare as Larry Harvey.
Canal + - The Bear - (2011) :90 (France)
Everyone who saw the end coming when they spotted the bears flat tummy say "aye"! Aye! Matters not, it's still funny as hell, and who doesn't love a bear director that says "explosions" with such glee? Yes please, more explosions.
"The more you watch Canal+, the more you love cinema"
FX Networks "Sons of Anarchy" 2011 :60 USA
Vitamin has produced a rugged new promotional campaign for FX Network’s Sons of Anarchy. The Vitamin team conceptualized a unique hands-on approach for the package, employing a technique that gives it the feel of something out of a sketch book. Using a combination of hand-painted graphics and prints of 3D silhouetted motorcycles, the spots take us on a rumbling ride through barren oilfields and dark highways.
Virgin Mobile - Echo Temple - 2011
MPC Digital launches in the US with an Interactive Sound Installation that allowed users to play virtual musical instruments by moving their bodies in front of motion-tracking cameras. The unique musical experience conducted by the audience, was concepted by Mother New York, and was the centerpiece of Kyocera's activation at Virgin Mobile's FreeFest, a full-day music festival featuring Cee Lo, Patti Smith, etc. attended by 50,000+ people.
Science World - Belly Button on Fire / Beach Time - (2011) :30
Belly button lint makes great kindling.
"Working with Science World is a great opportunity creatively", says Nicolas Quintal, Creative Director, Rethink, Vancouver. "As we are communicating to parents with kids we are able to have fun with the message and bring to life a lot of fun facts."
Ever wonder where they come up with all these facts? The team at Rethink finds most of them online and then submits them to Science World to weed out the urban myths from the truths. Some little known knowledge from past ads in the campaign include:
Your body contains enough carbon to fill 9,000 pencils.
Most lipstick contains fish scales.
Tigers will use a litter box.
A sneeze can travel 12 feet and hover for three hours.
Elmsta 3000 Horror Fest - Hillbillies part 2 - (2011) Sweden
"TOO MANY LIKES!" reads the sign before they blow the man up.
Elmsta 3000 Horror Fest - Hillbillies part 1 - (2011) Sweden
"Enough likes before Friday and we save him" reads the sign at the end.
