Adland's Commercial Archive

 

Adland's Commercial Archive - more than 45,000 commercials.

 

Southwest Airlines “Challenge/Bags Fly Free” - (2012) :30 (USA)

Southwest Airlines “Challenge/Bags Fly Free” - (2012) :30 (USA)

So flying i the US these days is like being on a nutty Japanese game-show. Yeah, that seems about right.


"Southwest Airlines’ flier-friendly policies always win in the competition-themed “Challenge” ad campaign directed by biscuit filmworks’ Mike Maguire via GSD&M. Using relatable humor, each of the seven spots play like clips from an over-the-top, hypothetical hit game show, “The Business Travel Challenge,” and feature different obstacle course competitions to metaphorically represent the various challenges of flying.
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Carlton Draught - Beer Chase / Cops and Robbers (2012) :90

 Carlton Draught - Beer Chase / Cops and Robbers (2012) :90

Four happy bank robbers enter a bar to celebrate with a pint each - alas they entered the wrong bar. Hell bent on not spilling any beer the cops&robbers chase is held on foot instead, with all the classic car-chase angles and slow-mo hill jumps....

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Crate&Barrel - Friendsgiving - (2012) :30 (USA)

Crate&Barrel - Friendsgiving - (2012) :30 (USA)

"New&Tradition" - dear lord these text-snippets couldn't get more predictable if they tried.

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Toyota Corolla Auris - Stav Strashko / "Not trendy, not casual, not for everyone" - (2012)

Toyota Corolla Auris - Stav Strashko / "Not trendy, not casual, not for everyone" - (2012)

"Not trendy, not casual, not for everyone"

Wanna see some hot sexy leggy model ass? OF COURSE YOU DO. The strut, man, the strut models do in bikini-wear and other high-fashion nothings, that stuff is in need of constant rewind.

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Rekorderlig Swedish School - Sport / Idrott / Kubb - (2012)

Rekorderlig Swedish School - Sport / Idrott / Kubb - (2012)

One thing they have spot on. Swedes usually look incredibly Swedish. Looking Swedish isn't a physical thing, but how you dress, groom and carry yourself.

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Rekorderlig Swedish School - How it all began - (2012)

Rekorderlig Swedish School - How it all began - (2012)

Rekorderlig Cider, a cider brand that comes in all sorts of flavors and alcohol-levels but isn't Snakebite material, has launched their brew in the UK and are trying to tap into the market by selling itself on... its Swedish-ness?

Yes, in this ad we meet über-stereotype Olof Håkansson who founded the Swedish school, and a few of his blond über-Swedish teachers. They teach Swedish-ness, not Swedish. Swedish-ness includes knowing what it feels like to dip your head in ice-water. As a 100% Swede who has swum in ice-water, I'm not sure I find all the reindeer references as funny as they are making me hungry.

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Rekorderlig Swedish School - "Knullrufs" - (2012)

Rekorderlig Swedish School - "Knullrufs" - (2012)

"Knullrufs"

The funny isn't in that it's difficult to pronounce. The funny lies in the fact that we have a word for "sex-hair". You bedhead language countries are missing out.

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Rekorderlig Swedish School - Ice Water Dip - (2012)

Rekorderlig Swedish School - Ice Water Dip - (2012)

"Wanna go again?"

You know, a Swedish guy would ask this.

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