Mother, London, and 17 have launched what can be called the worlds first Tumblr video at 17blowoutmascara.co.uk. Because yes, they claim that's a tumblr site, despite the flash and javascript and non-tumblr URL, and it sorta works like a video with the looped animated gifs (and embedded youtube? wtf?), while being "Tumblr-esque (read, animated gifs) in a way.....
If you want to skip the hype and just watch the video, click the play button above.
It's funny to me how all those fashion details and things that signalled "mainstream bore" back when I was a kid in the 80s are now the height of cool (?) in new videos. Also, get off my lawn, I just mowed it.

It's that time of year again, our guilty pleasure, the all out gawking at the Gathering of the Juggalos infomercial. It was fun in 2009 when it was like a hybrid mix of a wresting infomercial & a country fair infomercial, in 2010 its was more like a chill drive-by and in 2012 it's an all out zombie apocalypse... of course it is! The Gathering of the Juggalos Infomercial never disappoints.

"I'm Happy" is a short film by (and starring) Michael Neithardt, who is also Executive Producer, New Business at Psyop. It recently had its world premiere at Tropfest NY in Bryant Park.

Shot in Barcelona, Southern Spain, Southern France and Long Island, NY, the film is the story of a man's premature heart attack forcing him to come to terms with the regrets of his life. It explores the conversation in his mind during these his final moments. One part tone-poem, one part dream-scape, the man journeys through an exploration within his own mind and ultimately has to acknowledge the lies he has been telling himself all along.

Director Matt Lambert explains:

Caspa feat. Keith Flint - 'WAR', follows more of the structure of a short film than traditional music video. It follows the lives of a group of friends who end up living on the outskirts of the city following the collapse of society. It chronicles their initial hedonistic response, to one of militance and anger after the death of one of their own. This calls them to return to the city and fight for survival and vengeance against an unknown threat.

The one copy song was a track released in such a way that only one person at a time could take a listen to it. Adam Tensta remembers back in the day when one had to wait for a sing to release, and one had to stand in line to get a new single fresh hot off the presses. With the one copy song, some of that exclusivity was recreated, whilst shamelessly using peoples need to get first in line by asking them to watch something, tell fifteen people on FB about this, or tweet 15 friends about it to spread the song further.

We've seen the "X puts you right in the action" idea before, but none looked quite as bizarre as the bearded man among synchronized swimmers.

Leading full-service marketing communications agency Wing (www.insidewing.com) is launching a new campaign for DIRECTV Latin America showcasing how DIRECTV lets viewers experience being at the Olympics from the comfort of their own couch. The campaign “DIRECTV Olimpiadas” uses CGI technology to transport consumers into the commercial, turning them into Olympic athletes.

Die Antword rule my world and have done everything right in this video for Baby's on Fire off their album TEN$ION. From the smiley-face shorts & bra to scary stunts where the boys with the motorcycle and BMWs dance around Jolanda within inches of her tiny frame, the look and feel and attitude is all kinds of right. Plus it depicts that double-standard so well, big brother can get jiggy all he wants but nobody better treat his baby sister to as much as a kiss. When Jolanda finally bricks Ninja in the teeth, the baby sister in me had an evil smile on her face. Ninja directed this together with Terence Neale. The Red Bull bit is a tad tedious, but I'll forgive 'em just for that motorcycle kiss moment, wowza.

It's The worldwide short film fest, and here they re-do "David after dentist" , except set in a lot more sinister scene. Covered in blood no less.

Pearl & Dean show off the power of their cinema screens with this dramatic "doomed planet" clip, designed to show off the sheer scale of what can be done, with a clever visual twist. No, I'm not going to tell you what it is, it'll ruin it. Put your headphones on and watch brilliance strike it instead. (pun-clue!)

Finnish agency 358 was tasked to promote the new season of Finland's version of Cops, called Poliisit.

They created a sort of Mugshot Yourself app on Facebook to make use of the show's fans. Thousands more flocked to become a "Usual Suspect," by downloading the app, and putting their face in a mugshot.

From January to February, the number of Facebook fans grew from 10,000 to 30,000.

Flash mob is spotted on the Metro in Copenhagen. It's not just any old flash mob though, it's professionals from Sjællands Symfoniorkester that are playing Griegs Peer Gynt as the driver-less train travels from underground toward the outside light.

Cancer 4 Cure, the latest album from alt hip-hop artist EL-P, may drop May 22, but fans of the Brooklyn rapper's hard-charging lyrics and industrial production aren't exactly known for their patience. To sate their hankering for the brand new tracks, fans are being treated to a series of teaser videos created for each song on the upcoming release, each directed by Timothy Saccenti from @radical.media. And when it came time to produce the eye-popping mix of CGI and live-action footage for series highlight, Drone, Saccenti turned to director Mark Szumski and his team at Click 3X for help.

Just in time for Cinco de Mayo this weekend Dee Snider and Twisted Sister have created a new "mariachi style" mash up of their classic "We're Not Gonna Take It". It's like poodle-hair rock on tequila (how apropos). Everyone, sing along, it could become this year’s Cinco anthem. :P I feel hungover already.

If you need to practice, the song will be available for free download on http://www.facebook.com/hornitostequila beginning May 4th.

The MTV "Green Picks Recycle Machine" demonstrated here by eager club goes is a nicely designed giant hole-puncher that will punch a guitar pick shaped hole into your old useless plastic cards, making them useful once again as now you can rock out! It was installed in bars, night clubs and other places in São Paulo, Brazil.

Phoenix, the Tribeca, NYC-based creative agency and hybrid content creation studio, recently completed a striking :30 spot promoting China Central Television's (CCTV) Biz Asia America, an hour-long daily global economics news program. The studio handled every aspect of the imaginative spot, from concept to dazzling content to post.

What's it like to carry the legendary name of a sports superstar? You disappoint everyone. It's not crazy, it's sports.

To launch TNT - "we know drama" - in Belgium, Turner decided to take the drama to the streets. In a small town square where usually nothing at all happens, they placed a big red button and encouraged people with a giant arrow to push it to "add drama". Oh dear god I wish I had been one of the people who pushed that button, it's brilliant. Suddenly there's cops and robbers, motorcycle ladies in lingerie and really clumsy ambulance drivers....

Check out http://www.tnt-tv.be for more.

"Jack White has a history of being part out some of the most memorable music videos. Period. And his new video for Sixteen Saltines, directed by Caviar’s AG Rojas, offers some pretty memorable images of its own, (Exhibit A: screaming face tattoos; Exhibit B: jerking levitation; Exhibit C: recovered limbs). White turned to the buzzing director to bring his signature style to the video in order to create “a visual assault, made up of several unrelated, surreal vignettes,” says AG. The concept behind the video is “an exploration of awkward, magical youth. Jack is the only adult in this world, so he immediately becomes the target of a crew of wild kids.”

OK Go are back to their color-coordinated.. Wait, this isn't the band dancing. The tango-ing couple match the rainbow colored walls as they dance through the song, and downhill too. Demonstrating that a proper tango is a sensual, beautiful and rather sexy art. Still, it's no VW's Last Tango in Compton which basically makes you breathe a bit heavier. Uh, because you're trying to mimic their moves. Yeah. That's it.

Q: how do you sell a Swedish vodka, as a mixer-vodka to the high stylin' night club crowd?
A: Add Swedish House Mafia, a desert, three robotic dogs, and a steampunk-looking crowd to watch them race. Stir and shake your ass.

Is it an ad? Is it a music video? Yes.