To communicate the long-lasting flavour of MUST Long Last chewing gum, BBR Saatchi & Saatchi Tel Aviv created this TV ad which parodies a 'long-lasting relationship' between a man and his chewing gum.

Ad agency: BBR Saatchi & Saatchi Tel Aviv Chief creative officer: Yoram Levi Creative director: Nadav Pressman Art director: Michal Gonen Copywriters: Ori Slonim, Tom Reuveni VP Production: Dorit Gvili Account director: Idit Zukerman Account supervisors: Roni Hershman, Rivi Peled Planning director: Libby Katz Senior planner: Shira Shaked Planner: Moran Raphael
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