This came out last month but better late than never. This was created to get the attention of the Icelandic male population. Mustache March is a cancer awareness program in Iceland similar to the Movember. In Iceland, nothing is more masculine than mustaches and male choirs. This ad combines the two. The song is an traditional male choir standard called "Hraustir menn” (Stout Hearted Men). A total of 250 men sang in this ad that was filmed in multiple locations around Iceland. Pretty cool.

I have no idea what the lyrics mean. if any Icelandic peeps are out there, help us out, huh?

Agency: Brandenburg — Iceland
Director: Sævar Guðmundsson –
Client: Krabbameinsfélag Íslands / Icelandic Cancer Society
Jon Thor Þorleifsson, pródúsant.
Sævar admin Shaphan, director
Bergsteinn Björgúlfsson Cinematographer
Willow Sigurdsson, cinematographer
Styrmir Hauksson, sound engineer
Halldór Gunnar Palsson, sound engineer
Lily SMITH, photographer
Ms Einarsdóttir, stylist
Kristin Kristjánsdóttir, makeup
Geir Magnusson, assistant and driver
Trick Shot, post-production editing
Kukl equipment nec, Pegasus, and Purkur Bergsteinn Björgúlfsson lent tools for the ad. Invaluable contribution.

Choirs and Singers
Jakob Frímann Magnússon
Högni Egil
Unnsteinn Manuel Stefánsson
Jonah sig
Gissur Paul et
coffee bar choir
Dept. boys
Male Choir Eyjafjarðar
choir Svarfdæinga
Dept. Eagle
Dept. of thrush
Dept. of Computer Science


Comments (4)

  • Dabitch's picture

    I'm hearing a little of this when it picks up:

    Give me men, who may fall
    by virtue of the righteous case.
    Oh! Soon the call from the beach to the mountains
    to freedom battle báls
    Nothing hinders a healthier soul
    the keep a man judgment broke.
    Ah, the victories sannleiksmál
    and every intertwined puzzle.

    As you can tell, I haven't quite hacked icelandic, is really tricky IMHO.

    Mar 22, 2014
  • kidsleepy's picture

    very interesting. but saying Icelandic is "quite tricky" is an understatement.

    Mar 23, 2014

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.