In this spot we hear a woman describing at first what seems to be just a stack of simple plates. But as she continues to talk, we realize these plates are different. She's used to having them thrown at her, as a real victim of domestic abuse. And now that she's fled and is on her own, she's been given new plates, as part of Myer's Give Registry program. In partnership with The Salvation Army in Australia, whenever you shop at Myer and buy something on the gift registry, it is given to a victim of domestic abuse-- women and their families. In this case, what this woman has been given is more than a plate. It's a fresh start. Give Registry is a nice way to take a horrible situation and turn it around for good.

Client: Myer and The Salvation Army Executive General Manager, Brand & Marketing: Michael Scott GM Marketing Strategy & Communications: Natalie Warren-Smith Marketing Specialist, Retail Events: Natalie Riley Community Relations Advisor: Kate Driessen Agency: Clemenger BBDO Melbourne Creative Chairman: James McGrath Chief Creative Officer: Ant Keogh Creative Director: Evan Roberts & Stephen De Wolf Creative team: Elle Bullen & James Orr Design Director: Jake Turnbull Group Managing Director: Simon Lamplough Senior Account Director: Sam McConnell Operations Director - Myer: Sharon Adams Executive Producer: Sonia von Bibra Senior Producer: Karolina Bozajkovska Production Company: Flare Flare Producer: Selin Yaman Director: Angie Bird DOP: Shelley Farthing-Dawe Art Director: Ben Bangey Score: Matt Gurry Editor: Sam Coates 3D / CGI Production: Cream Studios Managing Director / Partner: Steve York Producer: Jennifer Stone