Victims of domestic abuse who finally managed to leave their situation have to start all over again. Myer has partnered with The Salvation Army to ensure these women can do so with the essentials they need. But in each case the items in this campaign represent a fresh start. One shudders to think what occurred on sheets this woman slept on in her previous life. But it's great to hear she now views sheets as just sheets. A place where she can go to bed at night, maybe not have the best sleepof her life, but at least go to bed unafraid.
Client: Myer and The Salvation Army Executive General Manager, Brand & Marketing: Michael Scott GM Marketing Strategy & Communications: Natalie Warren-Smith Marketing Specialist, Retail Events: Natalie Riley Community Relations Advisor: Kate Driessen Agency: Clemenger BBDO Melbourne Creative Chairman: James McGrath Chief Creative Officer: Ant Keogh Creative Director: Evan Roberts & Stephen De Wolf Creative team: Elle Bullen & James Orr Design Director: Jake Turnbull Group Managing Director: Simon Lamplough Senior Account Director: Sam McConnell Operations Director - Myer: Sharon Adams Executive Producer: Sonia von Bibra Senior Producer: Karolina Bozajkovska Production Company: Flare Flare Producer: Selin Yaman Director: Angie Bird DOP: Shelley Farthing-Dawe Art Director: Ben Bangey Score: Matt Gurry Editor: Sam Coates 3D / CGI Production: Cream Studios Managing Director / Partner: Steve York Producer: Jennifer Stone