In this ad from Australia, a man is seen digging for gold - ew EW ew EEEWWW - and scoring, while at a stop sign somewhere. He then ponders what to do with his prize. Uuugh. What does this sell?

So a man will never drive a car with a high-heeled license plate? Sure they won't.

Client MyPlates
Ad Agency : Custom Creative
Production : Goodoil Films

Director : Fiona McGee
Creative: Steve Schenko
Creative: Dustin Lane
Producer : Claire Richards
DoP : Stefan Duscio
Sound: Sound Reservoir
Editing Company : THE EDITORS
Agency Producer : Wendy gillies
Editor : Bernard Gary ASE
Production Designer : Elisa Baker
Music : Klang Music

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.