In this ad from Australia, a man is seen digging for gold - ew EW ew EEEWWW - and scoring, while at a stop sign somewhere. He then ponders what to do with his prize. Uuugh. What does this sell?

So a man will never drive a car with a high-heeled license plate? Sure they won't.

Client MyPlates Ad Agency : Custom Creative Production : Goodoil Films Director : Fiona McGee Creative: Steve Schenko Creative: Dustin Lane Producer : Claire Richards DoP : Stefan Duscio Sound: Sound Reservoir Editing Company : THE EDITORS Agency Producer : Wendy gillies Editor : Bernard Gary ASE Production Designer : Elisa Baker Music : Klang Music
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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