LGBTQ youth are four times more likely to attempt suicide than their straight peers. Mythic Bridge wants to change the script. Literally. By giving at-risk youth the chance to realize their potential. It's a very super literal execution here of what changing the script means though so as an ad, especially for a creative arts company, I wish it were more creative. This just seems so literal. And at the same time it doesn't communicate that much about Mythic Bridge. The message right now comes across as, LGBTQ youth are four times more likely to try to kill themselves, so enroll them in a film class. Feels like there's a disconnect here.
Client: Mythic Bridge Creative Agency: Happy United/ ECD Jane Keller Creative Agency: Rabbit, Rabbit & Partners/ECD: Brian Lightbody Writer: Kate Lummus Director: Xander™ Production Company: Backyard Producer: Josh Jupiter Casting Director: Erica Palgon, Erica Palgon Casting & Beyond Editorial: Happy United Editor: Jane Keller Post Production: Significant Others Executive Producer: Sarah Roebuck Producer: Alek Rost Flame Artist: Betty Cameron Music Company: duotone Audio Post Creative Director: Jack Livesey Executive Producer: Ross Hopman Managing Director: David Leinheardt Composer: Brad Fischer Producer: Giovonni Lobato Audio Post: duotone Audio Post Sound Designer/Mixer: Andy Green Executive Producer, Audio Post: Greg Tiefenbrun Colorist: Alex Bickel, Color Collective Title Design: Susan Armstrong, Great Five Lakes Actors: Hero: Malcolm Xavier Director: Emerald Sullivan