This PSA from Australia shows the grim reaper bowling with peoples lives. There was a bit of controversy over these ads as some interpreted the grim reaper to symbolize gay men.

Client: NACAIDS

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.