Jon Soto and Nick Cohen have revived the legendary "Mad Dogs and Englishmen" ad agency, and just to show you that they're serious about bringing quirky back, they released this ad for Nadkins. The ad lives on the web and on Nadkins website, "and plays in your head for hours after you've seen it" Jon warns, which I can confirm. (argh! the marching balls!)

The CEO of the company, Joe Caccamo handed the entire project to the phoenix-like reboot of Mad Dogs and Englishmen last January, which is headed up by the ECD team Nick Cohen and Jon Soto. The agency launched based on this client, and is now best coast based, not NYC. "He had a name and a desire to make it happen" Jon explains, "We created everything. Logo, strategy, packaging, website and film." I wouldn't know, but the product seems like a really good idea to me, it's like wipes but without the beaver puns.

Client: Nadkins CEO Joe Caccamo Ad agency: Mad Dogs and Englishmen Executive Creative Directors: Jon Soto, Nick Cohen Agency producer: Paul Golubovich PRODUCTION GoodOil FIlms, Paddington NSW AUSTRALIA Director: Uncle Friendly Exec Producer: Sam Long Producer: Ira Brooks DoP: Jac Fitzgerald EDITORIAL Cut and Run, San Francisco CA Editor: Christopher Kasper Exec Producer: Deanne Mehling FINISH Jogger, Los Angeles CA Colorist/VFX: David Parker Exec Producer: Rich Rama Producer: James Howell MUSIC Stimmüng, Santa Monica CA Composer: David Winer Exec Producer: Ceinwyn Clark MIX Studio Guapo, San Francisco CA Engineer: Christopher Forrest