about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (2)

  • Hygge's picture

    Bloody hell, half the commercial is just a packshot.

    Mar 28, 2005
  • Dabitch's picture

    ...and the other half is a not so funny rendition of a much funnier internet movie phenomenon "unfit klutz tries to show off".
    ...But I beg to differ on the 'packshot', not a good name for it, showing games in action is a special level of extra addy-hell, sortof like showing that blue liquid getting soaked up by femme product Y. Has to be done they say... Even though some do just fine without.....

    Mar 28, 2005

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