Produced by full-service media company Bandito Brothers and directed by "Mouse" McCoy, Scott Waugh, & Vic Huber, a new campaign for NASCAR captures the live, at-track NASCAR experience as the most exciting in sports. Developed by NASCAR agency Jump Company of Saint Louis, the season-long NASCAR Live effort provides for the unparalleled excitement and energy that makes the NASCAR at-track adventure so unique.
“This bold creative really speaks to our unique positioning in the marketplace,” said Christi Moll, NASCAR Director of Brand Marketing. “The campaign demonstrates that NASCAR is the most powerful and sensory sport around. The creative and new tagline are a dramatic step forward for NASCAR, inviting fans to experience NASCAR live through communication that will capture the imagination and attention of not only our fans, but all sports fans.”