Produced by full-service media company Bandito Brothers and directed by "Mouse" McCoy, Scott Waugh, & Vic Huber, a new campaign for NASCAR captures the live, at-track NASCAR experience as the most exciting in sports. Developed by NASCAR agency Jump Company of Saint Louis, the season-long NASCAR Live effort provides for the unparalleled excitement and energy that makes the NASCAR at-track adventure so unique.

“This bold creative really speaks to our unique positioning in the marketplace,” said Christi Moll, NASCAR Director of Brand Marketing. “The campaign demonstrates that NASCAR is the most powerful and sensory sport around. The creative and new tagline are a dramatic step forward for NASCAR, inviting fans to experience NASCAR live through communication that will capture the imagination and attention of not only our fans, but all sports fans.”

Client: NASCAR Spots Title(s): Center of the Universe, Check Your Expectations First Air Date: February 2010 Agency: Jump Company Chief Creative Officer: Jon Tiede Creative Director: Bob Harris and Mike Conway Art Director: Mike Conway Copywriter: Tim O’Leary (“Center of the Universe”), Bob Harris (“Check Your Expectations”) Agency Executive Producer: Mark Dickmann Production Company: Bandito Brothers Director: Scott Waugh, Mike “Mouse” McCoy DP: Vic Huber EP: Jeff Rohrer Producer: Ryan Slavin Editorial: Lost Planet Editor: Bruce Hermann Telecine: Bandito Brothers Post Colorist: Andrew Huebscher Post/Effects: Bandito Brothers Post VFX/Combustion Artist(s): Brett Novak EP(s): Jacob Rosenberg Music: Nathan Furst Composer: Nathan Furst Producer: Nathan Furst Sound Design: Smart Post Sound Sound Supervisor: Rob Webber Audio Post: Smart Post Sound Shoot Location: Talladega, AL

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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