Produced by full-service media company Bandito Brothers and directed by "Mouse" McCoy, Scott Waugh, & Vic Huber, a new campaign for NASCAR captures the live, at-track NASCAR experience as the most exciting in sports. Developed by NASCAR agency Jump Company of Saint Louis, the season-long NASCAR Live effort provides for the unparalleled excitement and energy that makes the NASCAR at-track adventure so unique.

“This bold creative really speaks to our unique positioning in the marketplace,” said Christi Moll, NASCAR Director of Brand Marketing. “The campaign demonstrates that NASCAR is the most powerful and sensory sport around. The creative and new tagline are a dramatic step forward for NASCAR, inviting fans to experience NASCAR live through communication that will capture the imagination and attention of not only our fans, but all sports fans.”

Client: NASCAR
Spots Title(s): Center of the Universe, Check Your Expectations
First Air Date: February 2010

Agency: Jump Company
Chief Creative Officer: Jon Tiede
Creative Director: Bob Harris and Mike Conway
Art Director: Mike Conway
Copywriter: Tim O’Leary (“Center of the Universe”), Bob Harris (“Check Your Expectations”) Agency Executive Producer: Mark Dickmann

Production Company: Bandito Brothers
Director: Scott Waugh, Mike “Mouse” McCoy
DP: Vic Huber
EP: Jeff Rohrer
Producer: Ryan Slavin

Editorial: Lost Planet
Editor: Bruce Hermann

Telecine: Bandito Brothers Post
Colorist: Andrew Huebscher
Post/Effects: Bandito Brothers Post
VFX/Combustion Artist(s): Brett Novak
EP(s): Jacob Rosenberg

Music: Nathan Furst
Composer: Nathan Furst
Producer: Nathan Furst
Sound Design: Smart Post Sound
Sound Supervisor: Rob Webber
Audio Post: Smart Post Sound

Shoot Location: Talladega, AL


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