The National Football Foundation wants you to know that football, like still waters, runs deep. It's a very beautiful spot that features Jeff Immelt, GE Chairman and CEO.

It almost makes you forget that the NFL recently agreed to pay 765 million in a lawsuit settlement brought by more than 4,000 former players alleging that the NFL hid the long-term impact of concussions.

Agency: The Richards Group
Copywriter: Carl Warner
Art Director: Brian Born
Producer: Greg Gibson
Production Company: Directorz
Director: Jeff Bednarz
EP: John Gilliland
Post: Lucky Post
Editor: Elizabeth V. Moore
Sound Mix: Scottie Richardson
Graphics: Seth Olson
Color and Finish: Brian Bonjourno
Post Producer: Chad Lane

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.