The National Football Foundation wants you to know that football, like still waters, runs deep. It's a very beautiful spot that features Jeff Immelt, GE Chairman and CEO.
It almost makes you forget that the NFL recently agreed to pay 765 million in a lawsuit settlement brought by more than 4,000 former players alleging that the NFL hid the long-term impact of concussions.
Agency: The Richards Group
Copywriter: Carl Warner
Art Director: Brian Born
Producer: Greg Gibson
Production Company: Directorz
Director: Jeff Bednarz
EP: John Gilliland
Post: Lucky Post
Editor: Elizabeth V. Moore
Sound Mix: Scottie Richardson
Graphics: Seth Olson
Color and Finish: Brian Bonjourno
Post Producer: Chad Lane
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