Do you know what it's like to win at the National Lottery Ireland's new scratch off game Money Multiplier? I'll give you a hint. It has a lot to do with rabbits. This is a crazy silly spot. And very fun to boot. Talking Irish rabbits? Sign me up.

Advertising agency – DDFH&B Copywriter – Ted Barry Creative Director – Paudge Donaghy Agency Producer – Dave Brady Account Director – Emily Lyons Digital Account Director – Michael Craig Group Account Director – Sarah Wood Designers – Tom Sutton & Cesar Tovar Head of Brands & Marketing PLI / Camelot Global – Matt Osgood Production Company – Butter Director – Lorcan Finnegan Executive Producer – Michael Duffy Producer – Grainne Tiernan Post Production House – Windmill Lane 3D Animator – Graham Gallagher Flame – Ian Jacobs Editor- John O'Connor Colourist- Matt Branton Sound – Mutiny Studios Sound Engineer- Mark Richards Lead Rabbit Voice- Aidan O'Hare

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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