Biscuit Filmworks produced a new PSA for the National Partnership for Women & Families promoting the organization’s mission of advancing a comprehensive national paid family and medical leave policy. The spot, “A Long Five Years,” was directed by Aaron Stoller, voiced by Sophia Bush, and provides a bittersweet comedic take on the serious challenges faced by the more than 100 million U.S. workers who do not have paid family leave through their jobs.

The spot centers around “Lauren,” a massively 260-week pregnant paralegal who can’t afford to take time away from her job to give birth, so she’s opted to stay pregnant until she has stockpiled enough vacation time to take leave without experiencing financial hardship. Lauren deftly maneuvers her car, cramped office cubicle and toilet stall hefting her enormous belly and making a bold statement about the lack of family and medical leave policies in the United States.

The spot was produced for the National Partnership for Women & Families, a non-profit, non-partisan organization that for over 45 years has been promoting fairness in the workplace, reproductive health and rights, access to quality, affordable health care, and policies that help women and men meet the dual demands of work and family.

PROJECT CREDITS: “A Long Five Years” ORGANIZATION: National Partnership for Women & Families Debra L. Ness, President Vicki Shabo, Vice President Sadie Kliner, Deputy Communications Director CREATIVE TEAM Jessica Coulter, Creative Director Eli Terry, Creative Director Tara Leinwohl, Executive Producer PRODUCTION: Biscuit Filmworks Aaron Stoller, Director Monica Lenczewska, DP Shawn Lacy, Managing Director Holly Vega, Executive Producer Rachel Glaub, Head of Production Mercedes Allen-Sarria, Head of Production Mala Vasan, Producer Peter Owen, Production Supervisor Tim Moen, Production Designer EDITORIAL: Arcade Edit Geoff Hounsell, Editor Damian Stevens, Managing Partner Crissy DeSimone, Executive Producer Kirsten Thon-Webb, Head of Production Adam Becht, Senior Producer Laura Sanford, Assistant Editor Online: Timber Brian Shneider, Lead Flame Austin Lewis, Flame Assist Gabriel Valente Ferrao, Designer Lauren Loftus, VFX Producer Sabrina Elizondo, Executive Producer Telecine: Company 3 Bryan Smaller, Colorist Ashley McKim, Executive Producer Adam Van Wagner, Producer Mix: Lime Jeff Malen, Mixer Susie Boyajan, Executive Producer Music: Walker Robert DiPietro, Composer Sara Matarazzo, Executive Music Producer Julianne Wilson, Music Producer
Commercials: 
Country: 
Freeform tags: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment