OMG, it's FABIO!

3rd Quarter

Ad Agency: TM Advertising, Irving, Texas ECD: Jim Ferguson CDs: Wade Alger, Jay Russell Copywriter: Ryan Carroll Director: Kinka Usher Production Co: House of Usher TRIVIA: Shot in Venice, Italy and Los Angeles, the commercial started as a billboard featuring Fabio, which sparked the idea for Ryan Carroll. Composer: Jeff Beal

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.