With clever editing, sound and fast cuts each spots begins with an ominous montage showing what appears to be panicked citizens caught up in a terrifying war zone.
"The trick here was to create the illusion of chaos within the context of what turns out to be a peaceful scene," stated Beyer. "We had to pull together the perfect combination of sound, lighting, angles, and character to create this mirage, but luckily we had the creative talent to pull it off. The campaign is really a great idea; a perfect example of the power that can be packed into the framework of a traditional :30."
The "60 Years of NATO" campaign will be broadcast throughout all NATO countries, and online at www.60yearsnato.info