NatWest is a big sponsor of Rugby. And they want more people to get excited about it. What better way than to create an exciting video? Welsh rugby legend Shane Williams throwing a rugby ball out of a microlight, thousands of feet in the air. Gary Connery, extreme sports enthusiast, dives out of the microlight after it. This was the first legal jump from a microlight, as well.
Client: NatWest Client: Allan Watson, Marketing Manager Agency: M&C SAATCHI Sam Ball, Will Grave, Yury Vorobev, Leanne Silman, Max Arkell, Kara Morland, Nick Kelly, Toan Ravenscroft, Neil Hopkins Senior Account Manager : Max Arkell Allan Watson. Marketing Manager Copywriter Will Grave Art director Yury Vorobev Planner/CSU Director Kara Morland Media: Zenith Optimedia Media planner: Alistair Wong, Sarah Arnold Production company: Extreme Director: Alistair Clarke Post Production: Extreme