"Unity" from the NBA Playoffs Campaign, completed by Brickyard VFX via Goodby Silverstein & Partners. It's one of seven spots airing throughout the playoffs.

This is Brickyard's fourth straight year working with the NBA on their playoffs campaign. “Unity” juxtaposes footage of rivals Magic Johnson and Larry Bird, and uses interview clips with each player to emphasize the importance of team unity in achieving victory. Ultimately the seven spots are tied together through different spins on the NBA Playoffs’ “where amazing happens” tagline. DJ Steve Porter set the footage to various beats, mixing and looping dialogue to create the innovative rap-like flow of the spots.

PROJECT CREDITS: Name: NBA 2010 Playoffs Campaign Spot Title: Unity Agency: Goodby Silverstein & Partners Creative Director: Jamie Barrett Executive Producer: Tod Puckett Executive Creative Director: Stefan Copiz and Paul Charney Art Director: Devin Sharkey Agency Producer: Jake Grand Copywriter: Craig Mangan Assistant Editor:  Nat Fuller Post Producer:  Tony Joo Post Coordinator:  Ana Orrach Visual Effects: Brickyard VFX Lead 2D Artist: Mandy Sorenson 2D Artists: Patrick Poulatian, Chris Sonia Executive Producer: Kirsten Andersen Visual Effects Producer: Carla Attanasio Editorial Company: GSP Post Editor: Erik Johnson Audio Mixer: Rohan Young, Lime Studios Music Composer: Steve Porter