A new NBA spot will premiere during tonight’s games created by Goodby, Silverstein & Partners, featuring five of the NBA's best – Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson . The players share the court to promote a special set of single-color Christmas Day uniforms. Not a word is spoken in the :30 spot; the only sounds come from the players simply dribbling in place with basketballs. At first the dribbling is haphazard and random, and then it becomes rhythmic and melodic, turning into a recognizable holiday classic.

Agency : Goodby Silverstein & Partners Executive Creative Director: Jeff Goodby Creative Director: Nick Klinkert Creative Director: Marty Senn Art Director: Nick Luckett ACD/Copywriter: Pete Harvey Director of Broadcast Production: Cindy Fluitt Executive Producer: Tod Puckett Producer: Stephanie DeNatale Account Director: Jason Bedecarre Account Manager: Janice McManemy Assistant Account Manager: Heather Morba Senior Business Affairs Manager: Julie Petruzzo Business Affairs Coordinator: Anna Dionko NBA EVP, Marketing: Jamie Gallo Production Company Production Company: Park Pictures Director: Michael FitzMaurice Executive Producer: Mary Ann Marino Producer: Ron Cosentino Director of Photography: Michael FitzMaurice Production Designer: Bruce Shibley Editorial Editorial Company: eLevel Films Editor: Erik Johnson Assistant Editor: Quinn Moticka Producer: Ana Orrach Sound Design/Mix Company: eLevel Films Senior Audio Engineer: Dave Baker Music Company: eLevel Films Composer: Nic DeMatteo Graphics Motion Graphics Company: eLevel Films Creative Director: Brady Baltezore Motion Graphics Artist: Chris Carmichael VFX/Finish VFX Company: a52 VFX Supervisor: Patrick Murphy Lead Flame / Color : Brendan Crockett Additional 2D : Stefan Gaillot, Richard Hirst, Steve Wolf, Jesse Monsour Executive Producer: Megan Meloth VFX Producer: Jamie McBriety

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.