A new NBA spot will premiere during tonight’s games created by Goodby, Silverstein & Partners, featuring five of the NBA's best – Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson . The players share the court to promote a special set of single-color Christmas Day uniforms. Not a word is spoken in the :30 spot; the only sounds come from the players simply dribbling in place with basketballs. At first the dribbling is haphazard and random, and then it becomes rhythmic and melodic, turning into a recognizable holiday classic.

Agency : Goodby Silverstein & Partners
Executive Creative Director: Jeff Goodby
Creative Director: Nick Klinkert
Creative Director: Marty Senn
Art Director: Nick Luckett
ACD/Copywriter: Pete Harvey
Director of Broadcast Production: Cindy Fluitt
Executive Producer: Tod Puckett
Producer: Stephanie DeNatale
Account Director: Jason Bedecarre
Account Manager: Janice McManemy
Assistant Account Manager: Heather Morba
Senior Business Affairs Manager: Julie Petruzzo
Business Affairs Coordinator: Anna Dionko


EVP, Marketing: Jamie Gallo

Production Company

Production Company: Park Pictures

Director: Michael FitzMaurice

Executive Producer: Mary Ann Marino

Producer: Ron Cosentino

Director of Photography: Michael FitzMaurice

Production Designer: Bruce Shibley


Editorial Company: eLevel Films

Editor: Erik Johnson

Assistant Editor: Quinn Moticka

Producer: Ana Orrach

Sound Design/Mix

Company: eLevel Films

Senior Audio Engineer: Dave Baker


Company: eLevel Films

Composer: Nic DeMatteo


Motion Graphics Company: eLevel Films

Creative Director: Brady Baltezore

Motion Graphics Artist: Chris Carmichael


VFX Company: a52

VFX Supervisor: Patrick Murphy

Lead Flame / Color : Brendan Crockett

Additional 2D : Stefan Gaillot, Richard Hirst, Steve Wolf, Jesse Monsour

Executive Producer: Megan Meloth

VFX Producer: Jamie McBriety


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.